WHO I AM: i’m a product designer with 5 years of experience creating seamless, conversion-focused digital experiences for b2c and saas products across web and mobile. i work closely with cross-functional teams of designers, pm’s, and engineers, and turn business + user problems into clear, ui elegant, and scalable solutions.
by combining my background in branding and typography with a deep focus on user and business challenges, I ensure products don't just "feel right" but also drive long-term growth and measurable revenue.
WHAT I CAN HELP WITH:
• turning complex flows into structured and intuitive experiences
• designing scalable, system-driven interfaces
• combining refined visual identity with deep ux thinking
• moving fast through ai-enhanced exploration and prototyping
HOW I WORK: the bible of my design process is the combination of design thinking and agile teamwork. i believe in the power of rapid exploration, user testing, and post-launch optimisation.
MY TOOLKIT: figma (+ figma make), atlassian, miro, maze, usertesting, microsoft clarity, looker, claude, lovable, adobe suite.
* when i am not in a designer mode i do yoga, photography, and play padel.
